Front facade of Cinemark Paradise 24 movie theater in the style of an Egyptian temple in Davie, Florida, USA
Last week, Universal struck a deal with AMC, the largest theater chain in the U.S., to reduce how long it must keep a film in theaters before making it available for on-demand viewing.
The second- and third-largest chains, however, aren’t looking to shrink the theatrical window.
Under this new deal with AMC, Universal can send a movie to video on-demand 17 days after it is first released in theaters, a drastic change from the traditional 90-day delay. This new