Cards only carrying domestic payment card schemes branding accounted for 12% of all payment cards worldwide in 2018. This sector has strong growth potential, with products tailored to local market requirements.
Several of the world’s largest payment cards markets are seeing a rapid increase in the numbers of domestic scheme‑branded cards, according to Global Payment Cards Data and Forecasts to 2024.
India, Russia and Brazil stand out in particular, with significant growth, driven by their respective schemes RuPay, Mir and Elo. In Russia, domestic payment card scheme growth is largely attributable to public sector workers receiving their salary payments