NEW YORK (Reuters) – Kentucky Fried Chicken on Tuesday will begin testing an overhauled sandwich featuring a bigger chicken filet and other modifications that could reignite last year’s Great Chicken Sandwich Wars with rivals Popeyes and Chick-fil-A.
FILE PHOTO: A Kentucky Fried Chicken (KFC) logo is pictured in North Miami Beach, Florida, U.S. April 6, 2017. REUTERS/Carlo Allegri/File Photo
KFC, a unit of Yum! Brands Inc (YUM.N), will sell the new version of its chicken sandwich for 26 days – or until supplies run out – at 15 locations in and around Orlando, Florida for $3.99.