NBCUniversal, Sky expand ad-buying tool globally

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FILE PHOTO: The Comcast NBC logo is shown on a building in Los Angeles, California, U.S. June 13, 2018. REUTERS/Mike Blake/File Photo

(Reuters) – Comcast Corp (CMCSA.O) units NBCUniversal and Sky said Monday that advertising across both of the media companies can now be purchased through the same tool, as the firms look to attract more global advertisers and weather the coronavirus pandemic.

U.S. cable television provider Comcast warned last month it expects weaker advertising revenue in its second quarter as sports, which often attracts major TV ad dollars, are postponed during the health crisis. The U.S. TV

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