NBCUniversal launches shoppable ads to help retailers hurt by coronavirus

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FILE PHOTO: The Comcast NBC Universal logo is shown on a building in Los Angeles, California, U.S. June 13, 2018. REUTERS/Mike Blake

(Reuters) – Comcast Corp’s NBCUniversal said on Thursday it aims to help retailers that have been forced to shut down amid the pandemic through new ecommerce tools that will let people buy products directly from NBC’s content.

The launch of the tools, called NBCUniversal Checkout, comes as many brands have reduced advertising spending while the coronavirus batters the economy.

U.S. TV networks are poised to lose as much as $12 billion in ad revenue in the first half

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