Lowe’s to advertise during NFL Draft, hinting bolder marketing ahead

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A sign asking for customers to maintain “social distancing” due to the spread of coronavirus (COVID-19) is displayed at the Lowe’s Home and Garden center on April 02, 2020 in Scottsdale, Arizona.

Christian Petersen | Getty Images

In the spring, customers usually come to Lowe’s to buy gardening items and get ready for renovation projects. This year, the home improvement company is keeping its doors open as an essential retailer during the coronavirus pandemic. 

Disrupted routines and quieter days are reflected in the company’s new TV commercials, announced Wednesday. They will debut on ESPN, starting Thursday, during the NFL Draft,

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