The running shoe, which launches Tuesday, retails for $125.
Allbirds is daring to enter the highly competitive market for athletic footwear.
And if going up against brands like Nike, Adidas and Asics was not daunting enough, Allbirds is debuting its first-ever running shoe in the midst of a coronavirus pandemic.
The Silicon Valley-based start-up, known for its comfy wool sneakers made out of sustainable materials, has been working on perfecting the running silhouette for years, said Allbirds co-founder Tim Brown. Prior to Covid-19 slamming the U.S. economy and forcing the closure of thousands of retailers’ shops, including Allbirds’,