FCA revives Super Bowl ad with Bill Murray for coronavirus video

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Fiat Chrysler is recreating the 1993 movie “Groundhog Day” with Bill Murray for a Super Bowl ad for the Jeep Gladiator pickup.

Fiat Chrysler

Fiat Chrysler is reviving its “Groundhog Day” Super Bowl ad featuring actor Bill Murray as part of a series of social media videos for its brands and the coronavirus pandemic.

The light-hearted spots for the Jeep brand feature the acclaimed actor waking up to the same day over and over like he did in the 1993 film — something many have felt like they’ve been doing during the pandemic. But instead of Murray participating in

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