Kellogg said Thursday that Eggo waffle sales soared 45% in March as the coronavirus pandemic forces more consumers to eat breakfast at home.
Before government officials told consumers to stay home, Americans were buying breakfast from restaurants on their way to work or skipping the meal entirely. Now breakfast staples like orange juice are seeing higher sales after years of declining consumption.
While food companies like Kellogg have benefited from the shift in consumer behavior, fast-food chains are seeing their breakfast sales plunge further than those for lunch or dinner. McDonald’s said Thursday that breakfast is the most challenged daypart