The 2019 Ford F-150 Limited pickup
Mack Hogan | CNBC
The importance of a new F-150 pickup to Ford Motor has never been greater.
The automaker needs its highly profitable flagship product to drive a global restructuring plan and pay off debt related to the coronavirus pandemic. It also needs to convince Wall Street that the company can retain its decades-long leadership position in the segment as new and traditional competitors begin to offer all-electric pickups.
Ford’s response to these rivals includes trucks with traditional internal combustion engines as well as new hybrid and all-electric versions. It’s also adding significantly