Disney’s streaming chief Mayer to become TikTok CEO

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(Reuters) – Walt Disney Co’s (DIS.N) top streaming executive, Kevin Mayer, will leave the entertainment and theme parks giant to become the chief executive officer of TikTok, the popular video app owned by China’s ByteDance Technology Co, the companies said on Monday.

FILE PHOTO: Kevin Mayer, Disney’s head of direct-to-consumer division, on the floor at the New York Stock Exchange (NYSE) in New York, U.S., October 22, 2019. REUTERS/Brendan McDermid

Mayer led the successful launch of the Disney+ streaming service in November but in February was passed over as Disney’s new chief executive.

Mayer’s appointment will be effective

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Disney names new leadership for its parks and streaming service

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Josh D’Amaro, chairman of Disney Parks, Experiences and Products.

Disney

Disney said Monday that it tapped new leaders to oversee its parks and its streaming services. 

Josh D’Amaro, who previously was the president of Walt Disney World Resort, was named chairman of parks, experiences and consumer products. He is taking the mantle from Bob Chapek, who was promoted to CEO of the company, in late February.

Additionally,  23-year veteran of the Disney company, Rebecca Campbell will take over as chairman of Disney’s direct-to-consumer and international division. The company’s previous head of streaming, Kevin Mayer, is now set to become TikTok’s

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Why Hollywood is sticking with movie theaters and not streaming

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Shaggy and Scooby-Doo eat nachos in a movie theater in Warner Bros. “Scoob!”

Warner Bros.

With more people stuck at home during the coronavirus pandemic, streaming services like Netflix are seeing massive growth.

On Tuesday, Netflix said it added 15 million new subscribers to its platform in the first quarter, bringing its total number of global customers to 183 million. Tens of millions of these viewers watched Netflix original movies like “Spenser Confidential” and the hit documentary series “Tiger King,” leading many to question why studios aren’t releasing films that were meant for cinemas on the small screen.

After all,

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