European e-commerce had a buoyant year in 2020. Not only did digital retailers see exceptional revenue growth, but they gained exposure to whole new markets and consumers.
It was not all smooth sailing though. 43% of merchants said they weren’t prepared when new markets within Europe wanted to buy their goods, but they didn’t have the necessary payment methods in place to capture that demand and revenue.
This means 50% of merchants spent last year expanding their localised payment offerings and many plan to continue doing so.
It has put the pivotal power of payments directly into the spotlight. But