Sedgwick rebrands recently-acquired Malaysian firm

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Sedgwick has announced that Malaysia-based Maphilindo International, which it acquired in late 2019, will be operating under the Sedgwick brand.

According to a statement by Sedgwick, the rebranding serves as the final step in the integration of both companies. It is part of the expansion strategy of Sedgwick’s international leadership, which includes integrating its local resources and strengthening its position in Malaysia and the wider Asia-Pacific market.

“[2019] has been transformational for Sedgwick internationally,” said Ian V. Muress, Sedgwick CEO of international operations. “Our growth strategy has always been focused on expanding our global presence and enhancing our core capabilities in markets of strategic importance. Maphilindo International is a natural fit for Sedgwick; by bringing them into our business, we are now able to offer clients in Malaysia and across Asia additional speed to all services. We also gain renowned expertise in loss adjusting and claims management in the market.”

Sedgwick also announced several management changes – Aldrin Wong, who managed Sedgwick’s Malaysia operations prior to the acquisition, will serve as in-country CEO for Sedgwick Malaysia, alongside Soo Kwong Weng and Reuben Francis as deputy CEOs. Founder Richard Lee will serve as non-executive chairman.

MI Call Centre (MICC) Sdn Bhd, Maphilindo’s dedicated call centre, will continue to operate under the MICC branding while working closely with the Sedgwick group of companies.

Maphilindo International is among the largest loss adjusters and claims management firms in Malaysia. The company was founded in 1967 by Lee, who served as executive chairman for the past 52 years. Headquartered in Kuala Lumpur, the company has over 200 employees across 14 offices.

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