Transamerica Life Bermuda names Singapore sales & distribution chief


Transamerica Life Bermuda Ltd (TLB) has appointed Ji Hsien Lim (pictured) as its head of sales & distribution for its Singapore branch office.   

Lim reports to TLB’s global head of sales and distribution Jeremy Young and Singapore chief executive Benjamin Chua. 

In this role, Lim will be responsible for leading the distribution team and executing the company’s distribution strategy to drive profitable sales and accelerate business growth in Singapore, the company said in a statement. This involves cultivating key relationships with brokers, private banks and other financial firms to further expand TLB’s distribution channels.

Lim has been in the financial services industry for 19 years, and has significant experience in the high net worth (HNW) insurance market. He was most recently head of HNW solutions at Prudential, and, prior to that, was head of brokerage at AIA Singapore.

“We’re delighted to have Ji Hsien join TLB,” said Young. “With his vast experience and strong business acumen, we are confident that he will become a pivotal and solid force for our distribution and Singapore leadership teams. His appointment further illustrates our commitment to the Singapore market, as well as our ambition to be a leader in the HNW insurance space, and provider of choice for our business partners and customers.”

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