23/06/2024 8:24 PM

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What not to do for SEO

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Going all in on SEO might be tempting for online brands and enterprises trying to improve growth through search marketing, but if one isn’t careful, it can have negative effects.

SEO is a potent tool that is simple to use but challenging to master. A properly implemented SEO strategy has the potential to greatly enhance search traffic, but if it is implemented incorrectly and makes typical mistakes, a site’s rankings may suffer. A reliable managed SEO service provider can be available to assist you whether you’re trying to optimise your site for the first time or trying to figure out why your plan isn’t working. They will also tell you what to do and what not do. But for now, with this article we can assure you of the things you should not do for your SEO. So, if you want to know more, please keep reading further. 

1. Not utilising data from Google Analytics

Google Analytics is well-known for its ability to monitor site traffic and user interactions. Without analytics, it will be much more challenging to manage a successful SEO campaign and monitor your progress over time.

Analytics enables SEO professionals to identify which pages are doing poorly and which pages are beginning to perform well. If you don’t use Google analytics, you could erroneously re-optimize pages that don’t require SEO.

2. Configuring the tracking code for Google Analytics

You must make sure that Google Analytics is configured properly if you want to be sure that it is gathering data successfully.

Regrettably, one of the most frequent SEO errors is placing tracking code in the incorrect location, adding excessive amounts of tracking code, and introducing custom code that is ineffective rather than custom code that can alter your data. The recommended method is to install the tracking code in accordance with Google’s instructions, check that it is placed correctly after the opening tag, then set it using the collection’s default code. Maintaining a clutter-free environment on the property will ensure that your data is constantly clean.

3. Blank or generic anchor text

Although generic anchor text like “Click here to learn more” won’t harm your site, it is a lost chance. Users and search engines can both grasp a page’s content with the aid of the anchor text. Use the keywords you are targeting on the website you are linking to as your anchor text instead of general terms.

In addition to harming your SEO, generic anchor text and even naked hyperlinks might, in the worst situations, confuse users or fail to make it clear where the link points. This tactic is particularly crucial for anchor links that are scattered throughout your main text content or in-content links.

4. Almost no content (or duplicate content)

This is a significant error and unquestionably among the worst SEO blunders as well as one of the most prevalent. If you’ve spent any time looking into efficient SEO tactics, you’ve probably come across the saying “Content is king” repeatedly. That’s why it’s accurate. Search engines have a hard time figuring out what a page is about and have nowhere to focus crucial keywords on pages with little or no content. This is a typical SEO error that is most frequently found on product or service pages. No matter how well-informed people of your audience are about the page, if they haven’t seen it, it won’t matter. Your chances of being viewed on your page increase if you include material that uses natural language. Every page can have however many words it wants in order to do well in search engine rankings. The subject of the page, the kind of material you create, and the expectations of your audience will all influence how much content your website needs.

Why is content so crucial then? A solid foundation of content creation can help your SEO and lay the groundwork for additional digital marketing strategies. In addition to boosting your recommendations and social media shares, content can also increase incoming traffic.

The biggest SEO blunders to avoid include weak content, poor value content, deleted/stolen content, and auto-generated content. Google could impose fines as a result of the bad content.

Conclusion

Here is hoping that you have understood what not to do with SEO. If you still have persisting doubts or questions, feel free to ask them. Or even if there is feedback, please share it in the comments section below. Till then, keep reading our interesting blogposts.