The COVID-19 outbreak has led to the savage disruption of retail the world over. Almost overnight, foot traffic in physical stores disappeared, and supply chains were left scrambled. Now at a major fork in the road, many retailers are forced to make tough decisions that were completely unforeseen.
While some global retail giants are laying down their weapons and filing for bankruptcy, others are innovating to save themselves, serving their customers in new and unexpected ways.
The graphic uses data from Kantar’s Brand Z report (which is an excellent insight) to illustrate the retailers that are growing through adversity, and