The fastest growing and declining retail brands in 2020

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The COVID-19 outbreak has led to the savage disruption of retail the world over. Almost overnight, foot traffic in physical stores disappeared, and supply chains were left scrambled. Now at a major fork in the road, many retailers are forced to make tough decisions that were completely unforeseen.

While some global retail giants are laying down their weapons and filing for bankruptcy, others are innovating to save themselves, serving their customers in new and unexpected ways.

The graphic uses data from Kantar’s Brand Z report (which is an excellent insight) to illustrate the retailers that are growing through adversity, and

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Victoria’s Secret parent L Brands (LB) reports Q1 earnings

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A pedestrian walks past a Victoria’s Secret storefront closed and boarded up on Robson Street during the COVID-19 crisis on April 17, 2020 in Vancouver, Canada.

Andrew Chin | Getty Images

Victoria’s Secret parent company L Brands reported Wednesday its third straight quarterly loss and fourth consecutive drop in sales, as its stores were forced shut for most of the period due to the coronavirus pandemic. 

Its shares were recently down less than 1% in after-hours trading on the news. 

Here’s how the company did during its fiscal first quarter ended May 2: 

  • Earnings per share, adjusted: A loss of
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Chegg, Hertz, L Brands and more

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Dan Rosensweig, CEO, Chegg

Scott Mlyn | CNBC

Check out the companies making headlines after the bell.

Shake Shack — The burger chain’s stock whipsawed in extended trading after the company provided its first-quarter earnings. Shake Shack said it had earnings of 2 cents per share excluding some items on revenue of $143.2 million, while analysts did not expect any earnings and estimated revenue at $145.1 million, according to Refinitiv. The company reported a 12.8% year-to-date decrease in same-store sales and said in a statement that it expects to incur additional costs and investments in supplies necessary to keep its

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L Brands charts a new course as Victoria’s Secret deal is scrapped

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A customer carries a shopping bag while exiting a Victoria’s Secret Stores LLC store, a subsidiary of L Brands Inc., in New York, U.S., on Wednesday, Nov. 14, 2018.

Bloomberg | Getty Images

L Brands shares tumbled 15% in extended trading Monday after announcing it struck an agreement with Sycamore Partners to terminate its Victoria’s Secret deal. 

The company said it is “implementing significant cost reduction actions and performance improvements at Victoria’s Secret,” which will include “proactive measures” to ensure liquidity “in light of the ongoing Covid-19 pandemic.” Like many other retailers, L Brands has been forced to shutter its

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