Constellation Brands acquires Gary Vaynerchuk’s Empathy Wines

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Box from Empathy Wines

Empathy Wines

Constellation Brands announced plans on Wednesday to acquire Empathy Wines, a direct-to-consumer vintner co-founded by entrepreneur Gary Vaynerchuk.

Terms were not disclosed.

Empathy, founded in 2019, has sold about 15,000 cases of its signature California-sourced wine and has amassed more than 2,000 subscribed customers, who purchase the product exclusively online.

The acquisition comes at a time when many states are slowing or reversing their reopening plans as coronavirus cases climb. Restrictions on bars and indoor dining may be extended, providing a boon for alcohol e-commerce.

“The DTC (direct-to-consumer) market was growing at more than

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