Box from Empathy Wines
Constellation Brands announced plans on Wednesday to acquire Empathy Wines, a direct-to-consumer vintner co-founded by entrepreneur Gary Vaynerchuk.
Terms were not disclosed.
Empathy, founded in 2019, has sold about 15,000 cases of its signature California-sourced wine and has amassed more than 2,000 subscribed customers, who purchase the product exclusively online.
The acquisition comes at a time when many states are slowing or reversing their reopening plans as coronavirus cases climb. Restrictions on bars and indoor dining may be extended, providing a boon for alcohol e-commerce.
“The DTC (direct-to-consumer) market was growing at more than