It’s okay to laugh again: Advertisers prepare for post-coronavirus economy

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(Reuters) – Sad piano chords, somber shots of empty streets and close-ups of people staring out their windows. So prevalent were coronavirus-themed ads that followed a similar template just a few weeks ago, they were parodied in a YouTube compilation video: “Every COVID-19 Commercial is Exactly the Same.”

FILE PHOTO: An empty Times Square is seen following the outbreak of the coronavirus disease (COVID-19), in New York City, U.S., March 18, 2020. REUTERS/Jeenah Moon

While the ads were meant to convey solidarity with those sacrificing and suffering, advertisers are finally lightening up.

Anheuser-Busch’s (ABI.BR) Budweiser in late April

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Advertisers shun coronavirus coverage, hastening news media battle for survival

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(Reuters) – From Rupert Murdoch’s News UK to McClatchy’s chain of local newspapers across the United States, news publishers are attracting record numbers of readers as people in lockdown seek information about the coronavirus pandemic.

FILE PHOTO: An uncollected Wall Street Journal newspaper sits on a stoop along a nearly deserted Wall Street in lower Manhattan during the outbreak of the coronavirus disease (COVID-19) in New York City, New York, U.S., April 3, 2020. REUTERS/Mike Segar/File Photo

Yet advertising revenue has plummeted for many publishers as companies slash marketing budgets and prove reluctant to buy ads against coronavirus coverage for

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