Growth in European e-commerce sales reached €636 billion in 2019, up by 14.2% from the previous year. European e-commerce turnover is forecast to grow at around 12.7% and to hit €717 billion in 2020. The full impact of the COVID-19 pandemic on the sector will, however, only show next year.
At a time of uncertainty all over the world, the COVID-19 outbreak, and the restrictions it has led to, have had a major impact on business and consumer confidence. While physical shops have maintained supplies of essentials, e-commerce has played a crucial role in maintaining economic activity in Europe. Retailers